2025 JBX Talks
| TIME | TYPE | TOPIC |
|---|---|---|
| Venue: Sandton Convention Centre | Level 4: Committee 4 & 5 | 08:00 AM - 09:30 AM (90 min) | Registration & accreditation | Participants & audience register & collect festival badges. |
| 09:30 AM - 09:50 AM (20 min) |
Welcome Address: Tim Mangwedi, Taryn Joffe |
Weaving Connections: Unveiling the Golden Thread at JBX Talks 2025 Step into the world of innovation at JBX Talks 2025! Join us for the Opening Address, where we explore how The Golden Thread—our unifying theme for the 7th edition of JFF—stitches together diverse ideas, voices and innovation. This introduction explores JBX’s theme, "Made in Joburg for Africa and the World," highlighting how it spans the Talks series' objectives and underscores the intricate connections between the various panels, in-conversations, masterclasses and networking opportunities. Together, they form a cohesive narrative of creativity and collaboration. Let's begin weaving the golden threads of knowledge and inspiration that will bind us throughout this transformative journey. Welcome to a festival where every connection counts! |
| 10:00 AM - 11:00 AM (60 min) |
Panel: Tracy-Ann van Rooyen, Thembalethu Mfebe, Tebogo Matlawa Moderator: Kabelo "K.B" Ngakane |
Going Local, Going Viral: The Key to Shomax’s Subscriber Boom After being in existence for 10 years, Showmax unveils how it has captured audiences by offering variety, hyperlocal content, and broadening the net of representation. From shows such as Youngins to Wyfie, to Adulting, Outlaws, and Beulah, Showmax has managed to attract an audience many streamers have struggled to get - the youth market. This session will dive deep into the learnings about how audiences consume content on streaming platforms and how these learnings can be used as a springboard for subscriber growth. The conversation will offer valuable insights into local streaming markets and how creatives can push the boundaries to create impactful streaming content. |
| 11:00 AM - 12:00 PM (60 min) | Masterclass: Jennifer Okafor-Iwuchukwu |
Pathways for African Creatives in International Entertainment In an era where African storytelling is gaining unprecedented global recognition, how can creatives from the continent strategically position themselves to access international platforms, funding, and collaborations? Jennifer Okafor-Iwuchukwu, a distinguished leader in talent management and international entertainment law, will analyse the global entertainment landscape and the crucial mechanisms for African filmmakers to navigate it successfully. From her seven-year tenure at Creative Artists Agency (CAA), where she played a key role in expanding CAA’s footprint in the African entertainment landscape and securing opportunities for African talent across film, television, sports, and music, to her extensive experience as an Entertainment and Intellectual Property lawyer in Beijing, Jennifer will dissect the complexities of cross-border partnerships, co-productions, and rights negotiations, and illuminate the challenges and opportunities inherent in the international marketplace through case studies and industry insights. |
| 12:00 PM - 13:00 PM (60 min) | Panel: Sylvester Chauke, Strini Naicker, Karabo Denalane, Tia Banda, Asanda Munyu Moderator: Motheo Moleko |
Beyond the Algorithm: Monetizing Digital Creativity in a Future-Forward Economy Gain fresh insights into Africa’s rapidly evolving creator economy. A cross-sector panel—featuring advertising strategists, sought-after content creators from TikTok and Instagram, and executives from social platforms—will reveal how to transform online influence into sustainable income. Expect discussions on revenue models, from subscriber-only content and micro-communities to brand alliances and AI-assisted personalisation. Panellists will also highlight emerging best practices drawn from recent digital shifts, offering a roadmap for creators eager to stand out in a competitive market. Whether you’re a veteran influencer or a rising digital star, discover how to future-proof your craft, leverage the latest tech tools, and position your voice for global impact. |
| 13:00 - 14:00 LUNCH BREAK (60 min) | ||
| 14:00 PM - 15:00 PM (60 min) | Panel: Gary Rathbone, David Makubyane, Mpho Sekhoto Moderator: Vusi Twala |
Winning the Game: How Platforms Compete for Sports Audiences in Africa This session considers the evolving strategies of broadcasters, pay-TV services, global streamers and social media platforms to capture Africa’s sports audiences. Traditional broadcasters and digital platforms leverage innovative approaches to engage viewers and drive revenue. The rise of advertising-supported models may promise to make premium content more accessible and appealing to cost-conscious audiences. In contrast, live sports content remains a cornerstone for subscriber acquisition and retention, mirroring traditional cable strategies. Telecom partnerships are reshaping content delivery, with bundled streaming services and broadband packages redefining accessibility and reach in underserved markets. With their short-form content and real-time engagement, social media platforms continue influencing how fans consume sports, offering new opportunities for fan-driven and interactive experiences. Panellists will explore these trends and their implications for the sports content ecosystem in Africa. Discussions will focus on integrating ad-supported streaming, the growing value of live sports and sports-themed film and TV content, and how platforms build year-round fan engagement. |
| Venue: Theatre on the Square | Nelson Mandela Square | 14:00 PM - 15:30 PM (90 min) | Masterclass: Raoul Peck | Revolution on Screen: A Masterclass with Raoul Peck. Renowned filmmaker Raoul Peck (I Am Not Your Negro, Lumumba, Exterminate All the Brutes) leads a thought-provoking masterclass on cinema as a tool for historical reclamation, political resistance, and cultural identity. Drawing on his influential body of work, Peck reveals how film can challenge dominant narratives, confront uncomfortable truths, and urge audiences to rethink history—from Haiti’s struggles against colonialism to contemporary global injustices. Make the most of this opportunity to learn about the award-winning filmmaker’s creative process, examine the ethical responsibilities of making politically charged work and explore the global relevance of African and diasporic storytelling. Through candid reflections on his journey, this session offers an unfiltered exploration of film as both an artistic medium and a political act demanding accountability, justice, and change. |
| Venue: Sandton Convention Centre | Level 4: Committee 4 & 5 | ||
| 15:00 PM - 16:00 PM (60 min) | Panel: Sydney Masina, Nicola van Niekerk, Pia Marais, Ramadan Suleman Moderator: Rehad Desai |
The Blueprint for an Ideal International Co-Production with South Africa At the heart of successful international co-production with South Africa lies a story that sells—one that resonates universally while showcasing narratives of rich African cultural identity. This panel dives into the technical framework and strategic considerations for creating such projects, focusing on navigating co-production treaties, securing funding from diverse sources, and aligning production schedules across multiple territories. Attendees will gain insights into legal and financial structures, compliance with international standards, and the role of tax incentives in enhancing a project’s feasibility. Using case studies as a foundation, the session will explore leveraging South Africa’s production capabilities, including crew expertise, cost advantages, and location diversity, to deliver world-class content. The discussion will also cover strategies for maximising global distribution opportunities, integrating international talent, and optimising workflows to accelerate timelines without sacrificing quality. |
| Venue: Theatre on the Square | Nelson Mandela Square | 15:30 AM - 16:30 PM (60 min) | Masterclass: Marc Baleiza, Ndanu Kilonzo Netflix Post & Production |
Designed for industry professionals, this session explores how early planning, strategic collaboration, and creative alignment can elevate a project’s final outcome. Learn how Netflix approaches post-production. Whether you’re a producer, line producer, or creative decision-maker, this session will provide valuable insights on optimizing post-production for seamless execution and maximum impact. Venue: Sandton Convention Centre | Level 4: Committee 4 & 5 |
16:00 PM - 17:00 PM (60 min) |
Masterclass: |
Steven Adams Understanding the Global Film Business |
Peabody Award-winning manager/producer Steven Adams, Founding Partner of Alta Global Media, draws on a distinguished career representing top talent and international companies to share crucial strategies for thriving in the worldwide film industry. Adams produced the Netflix Original adaptation of Roger Guenveur Smith’s Rodney King and the Peabody Award-winning A Huey P. Newton Story (both directed by Spike Lee), and contributed to the marketing of Lee’s She’s Gotta Have It and the Oscar-winning BlacKkKlansman. As a VFX Executive Producer for Paris-based BUF and French VFX house Digital District, Adams oversaw Academy Award-winning blockbusters, including Avatar, Life of Pi, Thor, The Artist, and The Intouchables. This session will highlight essential insights on film financing, distribution, and building global partnerships. 17:00 - 18:00 HAPPY HOUR (60 min) |
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| TIME | TYPE | TOPIC |
|---|---|---|
| Venue: Sandton Convention Centre | Level 4: Committee 4 & 5 | 09:30 AM - 10:30 AM (60 min) | Masterclass: Theo Dumont |
Global Marketing Strategies Drawing on his success as co-founder of the Academy Award–qualifying HollyShorts Film Festival and his expertise in public relations, branding, and digital outreach, Theo Dumont will offer practical insights into developing effective global marketing strategies for films. This session will examine the critical importance of understanding international target audiences and market trends, crafting campaigns that resonate across cultural boundaries, and harnessing the power of social media and digital platforms to drive awareness and engagement on a worldwide scale. |
| 10:30 AM - 11:30 AM (60 min) | Panel: Steven Adams, Vuyani Sondlo, Alastair Orr, Benjamin Rosman Moderator: Simon Makwela |
Innovation at the Edge: The Creative Convergence of AI and VFX in Film, TV and Animation AI and VFX continue to push the boundaries of film, TV and Animation like never before—merging storytelling with advanced technologies to spark new modes of creativity. This panel assembles a global and African ensemble of innovators who will reveal how technological breakthroughs are reshaping script development to post-production in 2025, opening fresh avenues for immersive audience engagement. Speakers will unpack the ethical and aesthetic considerations when blending advanced tools with storytelling, ensuring that technology augments rather than overshadows the creative vision. Attendees can expect a forward-focused conversation on integrating AI into their production strategies, expanding reach, and preserving authenticity in an industry that increasingly prizes innovative collaboration. |
| 12:30 PM - 13:30 PM (60 min) | Panel: Simon Tchokonte, Fabien Martorell, Helen Kuun, Wikus du Toit, Moses Mmutlane Moderator: Zoe Ramushu |
Inside the Screen Market: What Buyers, Distributors, Commissioning Editors and Filmmakers Want Join industry leaders and filmmakers as they reveal the latest trends shaping African and international film and television. Discover which stories, genres, and formats are captivating audiences, and learn how filmmakers can strategically leverage theatrical releases, digital platforms, and streaming services to broaden their reach. Gain actionable insights on aligning your projects with buyer, distributor, and commissioning editor demands—propelling storytelling to new heights. |
| 13:30 PM - 14:30 PM LUNCH BREAK (60 min) | ||
| Theatre of the Square | Nelson Mandela Square | 14:30 PM - 16:00 PM (90 min) | Masterclass: Angus Gibson |
Shaping Stories, Shaping Industry: Angus Gibson on Building African Narratives and Legacy From the gritty realism of Yizo Yizo to the sweeping epic of Shaka iLembe, Angus Gibson has spent decades crafting stories that define South Africa's cultural landscape. In this engaging Masterclass, Gibson will share the nuanced processes behind his most iconic works, revealing how he balances historical fidelity with cinematic artistry. Drawing from his journey as a filmmaker, producer and industry pioneer, he will explore storytelling's pivotal role in shaping cultural identity and the global perception of African narratives. Beyond the screen, Gibson will discuss his vision for the South African film industry—including its challenges, gaps and opportunities. This session offers a rare opportunity to learn from a master whose work has not only entertained but also redefined the boundaries of African storytelling. Ideal for filmmakers, writers, and anyone passionate about building a legacy through the power of narrative. |
| Venue: Sandton Convention Centre | Level 4: Committee 4 & 5 | 14:30 AM - 15:30 PM (60 min) | Panel: Marc Schwinges, Terrence Khumalo, Unathi Malunga, Kagisho Bapela, Clayton Townsend, Moderator: Thandi Davids |
Made in Partnership: Supercharging South African Co-Productions with the NFVF, DTIC & IDC Led by the NFVF in collaboration with the DTIC and IDC, this panel examines the impact and untapped potential of South Africa’s co-production treaties with countries like Brazil, Canada, France, Germany, Italy, the Netherlands, and the UK. These agreements offer filmmakers funding, talent exchange, and global distribution opportunities while granting national production status abroad. Panellists will discuss challenges in navigating treaty frameworks, bureaucratic hurdles, and balancing authentic African storytelling with international market demands while also highlighting their critical roles in streamlining processes and supporting local creatives. The discussion will explore future co-production opportunities, identify market gaps, and assess whether existing treaties are fully leveraged. With a forward-looking lens on evolving trends like streaming platforms and shifting audiences, the panel envisions innovative partnerships that can further cement South Africa’s influence in the global film and television industry. |
| 15:30 PM - 17:00 PM (90 min) | Masterclass: Cristina Mantis |
The Character is a Person: An In-Conversation with Cristina Mantis and Rahama Sadau Led by award-winning filmmaker Cristina Mantis, this session is a must for directors and actors looking to deepen their craft. Beginning with an excerpt from her acclaimed documentary Redemption Song, Mantis explores how filmmakers can stay true to their vision, even with limited resources. The conversation then shifts to performance, where Mantis introduces her method, “The Character is a Person,” a practical approach to authentic character embodiment. With celebrated Nigerian actress Rahama Sadau, known for bringing depth and nuance to her roles, the session unpacks script analysis and acting techniques inspired by Stanislavski, Strasberg, Meisner, Adler, and Chubbuck. Together, they will offer valuable insights into crafting compelling, emotionally resonant performances from the perspective of both director and actor. |
| 16:30 PM - 17:30 PM HAPPY HOUR (60 min) | ||
| TIME | TYPE | TOPIC |
|---|---|---|
| Venue: Sandton Convention Centre | Level 4: Committee 4 & 5 | 09:30 AM - 10:30 AM (60 min) |
Panel: Mmamitse Thibedi, Sinini Nyathi-Mati, Phumi Morare, Jean Baker, Pearl Munonde, Moderator: Nambitha Ben-Mazwi |
Breaking Frames: Cinema Through Her Eyes
Presented in Partnership with SWIFT (Sisters Working in Film and Television) Celebrate women’s leadership, collaboration, and the power of networks in advancing the film industry! This panel unites emerging and established women filmmakers, writers, producers, and actresses who champion bold and inclusive storytelling and SWIFT, who continually foster community, equity, mentorship, and advocacy for women creatives. The discussion considers systemic challenges and the status quo in traditional power structures. Panellists will share their journeys of leading women-centred projects and balancing authentic storytelling with commercial pressures. They will also spotlight practical strategies for building inclusive sets, amplifying underrepresented voices, and leveraging networks like SWIFT to support women at all levels of filmmaking. |
| 10:30 AM - 11:30 AM (60 min) |
Panel: Firdoze Bulbulia, Sari Ruda, Theo Dumont, Jackie Motsepe, Onke Dumeko, Amor Tredoux, Moderator: Helen Herimbi-Moremi |
Where Cinema Connects: The Transformative Power of Festivals, Markets, Commissions and Funders as Support Networks Festivals, markets, and film commissions play an essential role in accelerating filmmakers’ careers—offering crucial funding pathways, distribution insights, and opportunities for broad audience engagement. Through thoughtfully curated film programming and industry offerings, these platforms spotlight diverse storytelling and introduce new trends while also serving as hubs where the magic happens—fostering the exchange of knowledge and networks, expanding co-production possibilities, and galvanising global partnerships. Panellists will explore these topics and discuss how strategic festival programming can shape public perception, enrich viewer experiences, and spark commercial success. Attendees will gain actionable insights on harnessing these networks to refine creative visions, build a devoted audience, and thrive in an industry that increasingly values cross-cultural collaboration. |
| 11:30 AM - 12:30 PM (60 min) |
Panel: Eloïse King, Naledi Bogacwi, Andy Mundy-Castle, Sara Chitambo-Hatira, Moderator: Mmabatho Montsho | Documenting Disruption: Women Shaping Stories of Resistance and Resilience Presented in Partnership with SWIFT (Sisters Working in Film and Television) Advocacy, history, personal reflection, and systemic disruption anchor this panel, which celebrates the bold work of women filmmakers navigating and redefining the documentary genre through films like The Shadow Scholars (Eloise King), Shoot the People: Protest and Progress (Andy Mundy-Castle), Black People Don’t Get Depressed (Sara Chitambo-Hatira), and Banned (Naledi Bogacwi); while centring on the unique challenges and creative triumphs of women in the field, the panel also welcomes perspectives from allied voices, enriching the dialogue on reclaiming narrative spaces and examining how personal and cultural memories intersect with broader systemic realities to reshape collective understanding. |
| Venue: Sandton Convention Centre | Level 4: Committee 5 | ||
| 12:30 PM - 13:30 PM (60 min) |
Panel: Jordy Sank, Helen Herembi-Moremi, Femi Odugbemi, Vusi Africa, Emmai Alaquiva Moderator: Layla Swart |
Reflecting Africa, Connecting the World This session assembles a cross-continental lineup of visionary African filmmakers who will explore how to weave deeply rooted cultural identities into narratives that captivate audiences. Panellists will offer practical insights into striking the delicate balance between local authenticity and broad appeal, sharing their journeys of celebrating African identities in film and TV without compromising or making adaptions where necessary. From reimagining cherished folktales and historical epics to experimenting with cutting-edge technology and playing with comedy, discover how African stories continue to shape and energise the creative landscape—boldly reflecting who we are while resonating locally and with the rest of the world. |
| Venue: Sandton Convention Centre | Level 4: Committee 4 | ||
| 12:30 PM - 13:30 PM (60 min) |
In-Conversation: |
A Balancing Act: Producing Films with Guja Quaranta and Clayton Townsend. Join Guja Quaranta and Clayton Townsend as they discuss the complexities of producing films around the world. They explore the delicate balance between realising the director’s creative vision and working within a studio or financier’s budget constraints. The conversation covers a range of production types, including big-budget studio and independent feature films, as well as limited series for streamers with major directors. |
| 13:30 PM - 14:30 PM LUNCH BREAK (60 min) | ||
| Venue: Sandton Convention Centre | Level 4: Committee 5 | 14:30 PM - 15:30 PM (60 min) |
Panel: Connie Ferguson, Gail Mabalane, Dawn Thandeka King, Nina Swart | Redefining Roles for Women on Screen – #NoDamselInDistress Conversation empowered by Netflix The representation of women in film and television has evolved significantly, shifting from peripheral figures to central protagonists who shape and drive narratives with depth, agency, and individuality. This panel will examine the transformation from the perspective of accomplished women in the industry—actresses, storytellers, creators, and changemakers—who continue to challenge stereotypes and redefine what it means to be a leading character on screen. |
| Venue: Sandton Convention Centre | Level 4: Committee 4 | 14:30 PM - 15:30 PM (60 min) | Panel: Tshepiso Chikapa-Phiri, Thandi Davids, Marc Schwinges, Unathi Malunga, Jennifer Okafor-Iwuchukwu Moderator: Nzinga Qunta |
Guarding Creativity: Intellectual Property, AI, and the Future of Content Rights in the South African and Global Film Industry As streaming platforms, AI-generated content, and digital distribution redefine the film landscape, protecting and owning intellectual property (IP) has become more complex. With its rich storytelling tradition and growing global footprint, the South African film industry faces opportunities and legal challenges in navigating copyright protections, co-productions, and evolving regulatory frameworks. This panel brings together leading media and entertainment lawyers, policymakers, and industry experts to unpack the shifting dynamics of IP law in film. Discussions will explore topics such as fair use, licensing models in the age of digital platforms, the implications of AI in content creation, the challenges of IP enforcement in the streaming era, and how South African creatives can safeguard their rights in international markets. |
| Venue: Sandton Convention Centre | Level 4: Committee 5 | 15:30 PM - 16:30 PM (60 min) | Masterclass: Dr. Syleecia Thompson |
From Stage to Screen: Evolving Black Music into Powerful Visual Stories Celebrate the cultural significance and global influence of Black music as Dr. Syleecia Thompson shows how to transform live performances into compelling on-screen narratives. Drawing on personal experience and illuminating examples, she outlines the production journey from early concept to final broadcast, offering practical advice on creating, packaging, and monetizing your work. Take a historical exploration into the evolution of Black music’s presence in visual media, then discover innovative ways to engage viewers through the dynamic synergy of performance and production. You’ll walk away with actionable strategies and renewed inspiration for turning vibrant stage energy into cinematic success. |
| Venue: Sandton Convention Centre | Level 4: Committee 4 | 15:30 PM - 16:30 PM (60 min) | Panel: Tshepiso Chikapa-Phiri, Papama Mtwisha, Thembisile Sehloho, Luke Rous, Sari Ruda |
The Importance of Telling Our Own Stories in Shaping a Destination Narrative - Presented in Partnership with South African Tourism (SAT) This panel will discuss the role South Africa’s film and television industry plays in shaping national identity, challenging stereotypes, and redefining global perceptions. Speakers will explore how authentic local storytelling empowers South Africans to reclaim their narratives and attracts global audiences, boosting tourism to both iconic and lesser-known destinations. The discussion will highlight storytelling’s potential as a tool for cultural diplomacy, promoting the country’s diverse heritage and strengthening its international image. Additionally, panellists will address industry challenges, including funding and distribution, emphasising collaborative strategies to maximise economic growth and job creation through film and television. |
| Venue: Sandton Convention Centre | Level 4: Committee 5 | 16:30 PM - 17:30 PM (60 min) |
Panel: Zanele Mthembu, Romi Nomis, Lisa Modisane, Dr. Mashadi Motlana, Amor Tredoux, Moderator: Khanyi Magubane | Prioritising Well-Being and Workers' Rights in the Film Industry The film and television industry thrives on creativity, yet the rights and well-being of its workers are often overlooked. This session examines the mental health toll of the industry, the challenges of parenting, and the gaps in protections for freelancers and short-term workers. It explores maternity and paternity leave, childcare accessibility, and the career setbacks parents face, alongside systemic issues like workplace safety, harassment, and inequity—particularly for women. With a focus on recent legislative efforts and advocacy, the discussion highlights ongoing barriers to fair working conditions, including the lack of medical benefits for freelancers during pregnancy or early leave. It also addresses the struggles of women re-entering the workforce and the need for stronger support systems. Offering concrete steps for change, this session calls for a more inclusive, safe, and sustainable industry where all professionals can thrive. |
| 17:30 PM - 10:00 PM Women in Film Cocktail | ||