Asanda Munyu

Asanda Munyu

Asanda Munyu is a seasoned public relations professional with over a decade of experience in influencer marketing, communications, and brand strategy. Currently serving as the Head of Influencer Marketing, Asanda has collaborated with leading B2C brands across all market segments, demonstrating a keen understanding of consumer behaviour and market trends. Her career journey began at Cosmopolitan magazine, where she developed a foundation for creative storytelling and impactful communication.

Asanda also serves on the board of the IAB Influencer Marketing Committee, contributing to industry standards through initiatives like the annual influencer marketing white paper and the influencer marketing charter for brands, influencers, and agencies. Her expertise extends beyond the workplace, she is passionate about gender empowerment and has actively worked to accelerate progress in this space. She is dedicated to creating platforms that foster connection, uplift women, and drive meaningful change.

She has also shared her expertise in industry discussions, stressing the importance of using data and technology to improve influencer marketing. In a recent article, she explained how advanced platforms can help brands choose the right influencers, set realistic goals, and track campaign success in real time.

Asanda’s commitment to excellence, her innovative mindset, and her dedication to ethical influencer marketing make her a respected leader in the field. Her work sets high standards and inspires best practices in the industry.